Four jurors who each look at one thing only, and a judge who decides what actually matters. Together they give you the feedback a room of experienced founders would - without the politeness.

01

The Investor

Early-stage investor

Looks for

  • How big the market really is for your ambition
  • Who pays, how much and how often
  • What stops a copycat or a big platform

Typical question

“Is the market big enough for what you want, and what stops someone copying you in three months?”

02

The Customer

Your target customer, simulated

Looks for

  • How much the problem hurts in a normal week
  • What it takes to switch from today's habit
  • Whether your price feels worth it

Typical question

“Would I actually switch from what I use today - and pay your price for it?”

03

The Operator

Serial founder

Looks for

  • Whether you can build it with what you have
  • Where the first 100 customers come from
  • Costs, margins and the hardest part to run

Typical question

“Can you build this with your skills, hours and budget? Where do the first 100 customers come from?”

04

The Skeptic

Devil's advocate

Looks for

  • Why similar ideas failed before
  • How incumbents could crush you
  • The one assumption everything rests on

Typical question

“Why hasn't this worked before, and which assumption makes the whole thing collapse?”

Put four experts in one room and they converge on a safe, balanced answer. Kept apart, each goes deep on their own angle - and disagreements surface instead of getting smoothed over. That's what the judge needs.

has the final word

the judge

The jurors give evidence. The judge gives the verdict. He reads every review, your interview and the market research, then rules:

Upheld, downgraded or overruled

Every important concern gets a ruling and a reason - including concerns built on assumptions you never made.

No averaging

Three positive reviews don't cancel out one real deal-breaker. One fatal flaw decides the case.

Your defenses count

If you proposed a fix for a risk, the judge says whether it holds - specifically.

Honest about certainty

Untested isn't fatal, it's a test. Every verdict states how confident it is and why.

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